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This challenge is starting to sink in.

And it scares the crap out of me.

I’m going to put in a ton of work, but that doesn’t mean that I’ll hit my goal.

The fact that I’m putting this all online for anyone and everyone to see is a little intimidating. There will be a full record of my success or failure.

My hope that those who read this will learn something, even if I don’t hit 15k recurring revenue per month.

Anyway, today I thought about strategy a bit and the changes I need to make to give me the best chance at success.




My main goal is to expand and scale the link-building portion of my business. I feel like this is the next step because it will be easier to scale than offering full SEO services. Like the Chinese proverb says, “if you chase two rabbits, both will escape”.

Or something like that. I was chasing a rabbit at the time.

Any who, the key here is focus. Focus on one thing at a time, master one thing at a time.

My first clients came organically through referrals, my social media circle, and word of mouth.

I was on top of the world. I started a business and got clients relatively quickly!

Then the growth stopped.

Sure, I found ways to be busy with my current clients, but my time trying to acquire new clients decreased dramatically.

When you’re fishing, you have a 0% chance of catching anything if your line isn’t in the water. I take that back, I’ve caught a bush before.

In short, my line has been out of the water for a while, and it’s time to cast that baby back in. My wife is due with our first child in one month and I don’t want her to have to go back to work.

The responsibility is on me to make sure the three of us are taken care of.

I’ve found that fear is a great motivator, many times even greater than rewards.

Having secure finances is a huge deal to me, but imagining my little family with nothing scares the heck out of me.

So the mission is not to lose all fear, but to let it drive me up the mountain of success.