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Today I wanted to go over a topic that every entrepreneur has probably considered.

It’s whether or not you should hire a business coach.

Heck, maybe you do coaching yourself.

Let’s make this a little easier.

You NEED a business coach or a mentor.

No question about it.

The real question is who, how, and what about the $$$?

When I got my first job in SEO, I had the privilege of working at a small, but world-class company, Nifty Marketing.

Mike Ramsey is the owner, and someone I have looked up to for a long time. I consider him a great example and friend to this day.

Not only is he a master SEO dude, but a visionary businessman and an overall classy human being.



Because I had always had an example like Mike, I knew that I would miss that type of mentorship relationship when I started out on my own.

An old friend got word that I was going to be starting a company and happened to be a business coach now, so I quickly jumped on the phone with him and talked about enlisting him as my coach.

My friend Craig Severinsen started Brightworks PR and Marketing to help people exactly like me hone in on a marketing message and get clients in a predictable way.

I was happy to pay a substantial amount (at the time) each month for this type of one on one training.

I only have good things to say about these guys and can see a major correlation with how my skills as an SEO (and number of clients) increased from being their “padawan”.




Recently, I have focused more of my efforts on getting really good at one thing.

Let’s back up.

One of the hardest thing I did (and do) as an SEO is build relevant, quality backlinks. It’s extremely difficult because, like a lot of aspects of search engine optimization, it relies on coordination from other people.

Just because you have a list of 1000 sites, doesn’t mean they’ll link to you. Tact, good copywriting, and persistence is the name of the game.

In short, I want to become a master at it.

I’ve had some really good successes lately, and some epic failures (sorry, Z).

It’s a service that people need, and are willing to pay good money for.

So I’m in.


I met white hat link-building wizard Dan Ray in a facebook group a couple years back, but only started really diving into his content recently within the past several months.

It has been an eye-opening experience.

I pay for a monthly membership through his link-building program and consider him yet another great mentor to me. We video chat once in awhile about how things are going and brush up on the latest strategies and management systems.

I have been blessed to have so many thought leaders mentor me and share their wisdom.

A couple of things to keep in mind:

Don’t expect to get quality mentors for free (unless you work for one like I did). You may be able to intern for one if they offer it. I highly recommend it.

Don’t expect them to spoon-feed you. Prepare by writing down questions and doing research.

Don’t deviate. If they have a system, try to follow it to the “T”. There’s wisdom in being precise in everything you do.

Don’t stop learning.

Don’t be impatient.

It takes time to get good at anything, and there may be times to pivot the focus. Even if Michael Jordan was my mentor, it doesn’t mean I’ll be playing in the NBA anytime soon.

My jumpshot would quickly improve though, that’s for sure.


Who’s the best mentor you’ve ever had?